Liberating for the masses
University Project
Deliverables
Brand Strategy
Logo Design
Social Marketing
The Challenge
A collaborative branding project to develop a design studio, focusing our efforts to supports smaller businesses to compete with bigger names within their market through clean design.
The Solution
We designed an identity which empowers small businesses from strategy to our visual communication.
LOGO
Through my sketches, we explored different ways to merge the two shapes into a singular mark. During our reflection we decided to experiment with using minimalistic lines which reflect the curves of the circle within the square.
