Making expeditions more accessible,
removing the hassle of the prep
ECHIO ADVENTURES
Brand Guidelines
Product Design
Website Rebrand
Art Direction
Social Media Management
CHALLENGES
The brand was giving off mixed signals in their messaging. Making it hard for potential investors/ target market to take their vision seriously.
SOLUTIONS
Give their voice an encouraging yet prideful tone. Champion the niche community they love so much, but feel welcoming to newcomers sensing the urge to step out of social norms.
Logo Progression
Complete rebrand, focusing on the feeling of an adventure. A brand that thrives within the digital space and champions the achievements of the industry loud and proud.
Previous Logo
ADVENTURE
DEMYSTIFIED
Brand guides
Conveyed the spirit of adventure through their new brand identity with a cohesive message and visual storytelling.
Reflecting the brand new voice to design a expedition planner that occupies all the needs of an adventure. Document storage, route planning, chat function, task managment section, zoom integration and role features so everyone is on the same page in the process.
All in one place.
UI designs for the expedition planner - Main Page/ chat function/ route mapping
Right down to the interactions with their community. Curating the brand to divert from the crowd but never out shine the success of the community. Praise the success of the individuals of the community with the Echio spotlight.
Trip Sales
Expanding the brands modern take to adventure. I implemented the brand from their management software, to their sales page.